ORIGENES
Bold, alluring hand-crafted accessories.
THE PROJECT“The idea was born from the need to reinvent ourselves without forgetting what we believe in and who we are”. ORIGENES wants to create a space of self-expression through bold, alluring hand-crafted accessories.
Taking the roots of every person as the most inspiring gift that life has given us, ORIGENES wants to empower everyone to make an homage to themselves.
SERVICESBrand strategy
Art direction
Typo development
Social media content
VIBEnatural
bold
powerful
authentic
It was a pleasure to support Catalina and Laura Piedrahita, founders of ORIGENES, in their adventure of creating a brand from scratch. We started this question of our journey with them, going from imagining the whole brand’s world to designing the products.
Logo creation, typography design.
Circles and lines are the origins of every form. This typeface was inspired by the concepts of being bold, straightforward, and grounded. Soft lines as in Character R contribute a vivid and organic glimpse.
Typo usage
Packaging